Essay

By Greg Graffin Ph.D. I have never owned a record label, nor directed a successful merchandise company, so I don’t pretend to be an expert on marketing. I have evolved through my craft as a songwriter, but others have labeled it and marketed it and made it neat for consumption. Although I have made money from Punk, it is a modest amount when one considers the bounty that has been bestowed on the companies that promote Punk as some sort of a product to be ingested.